Tag Archives: strategy

Kiwis’ usage of the Internet

Last week, as part of the World Internet Project, Auckland University published The Internet in New Zealand 2007, a survey of 1430 New Zealanders’ use of and attitude towards the Internet. It has some interesting findings, particularly for public sector communicators.
The topline results of our usage habits are fairly unremarkable: 78% of Kiwis use the [...]

The future of communications

For the last couple of months I have been focusing on (what I hope has been) a less technical and more strategic approach to public sector communications; with a particular emphasis on using change management as the context for understanding what social media and govt 2.0 mean for our agencies.
This has been motivated partly by [...]

Social media & change management

Reading and responding to the comments left on the last couple of posts had me returning to a question that I have wrestled with periodically over the last year or two: how do you convince senior management of the need to begin planning for online engagement? One tactic that occurred to me is to use [...]

Mobility and agility

This post began as a review of how well government websites are doing making their content available to mobile devices. I had looked at this in February last year, and had hoped that over those 12 months we might have seen an improvement. These hopes proved, as you might guess, somewhat optimistic. This exercise did, [...]

Early adopters and the strategy gap

Reading through the latest Pew research paper, A Portrait of Early Internet Adopters, at the same time as talking with colleagues from a variety of government agencies over the previous week, I was reminded how the challenges that social media present to government are neither particularly new nor require especially innovative or radical management responses.
It [...]

Business case for a blog

Let’s assume that you have a new project in your agency that requires thorough and structured (internal) communications. When you are writing up your communications strategy, how do you sell senior management on the idea of a blog as one of the key channels? What arguments can you bring to bear that might persuade them [...]

Usability testing key messages

SSC issued the 2006 Update to the E-government Strategy yesterday and, while not something that will be widely read by comms people, I wanted to share some insights round the creation, or rather the recreation, of the key messages in the Strategy.
The last version of the Strategy, the June 2003 update, was I thought, underserved [...]