Tag Archives: roi

Government social media release [gamma]

March 16, 2008 – 7:47 pm

Just over I year ago I posted the first government social media release, using an in-development microformat, hRelease. Since then, I have issued 7 more releases using this format (you can see them all on the e-government site). During the course of that year the markup has evolved as I worked with the hRelease working [...]

By Jason Ryan | Posted in Web standards, social media | Also tagged , , , , , | Comments (3)

The (real) cost of social media

October 7, 2007 – 10:40 am

I have posted previously about arguments for social media and a business case for a blog. And while there is plenty of discussion about the ROI of blogging in particular and social media in general, for public sector communicators it is important that we understand what we are committing our organizations to when we launch [...]

By Jason Ryan | Posted in Communications, social media | Also tagged , , , , , | Comments (3)