Tag Archives: public relations

Review: Inside Spin

Investigative journalist Bob Burton’s book Inside Spin, subtitled The dark underbelly of the PR industry, is an impressively researched look at the machinations of (principally Australian) PR practitioners – or, based upon the appallingly unethical behaviour he chronicles, what you would hope to be a very small subset thereof…
Fellow journalist, and onetime collaborator, New Zealander [...]

del.icio.us and public sector PR

When I posted some alternate uses for blogs in the public sector, one of the suggestions that I floated was for a linkblog as an internal communications tool. This started me thinking about other uses for del.icio.us and other social bookmarking sites, including the obvious use: as a site for storing your bookmarks…
If you haven’t [...]

Public relations & HTML

In the comments thread after the post on reputation management last week, Sam Farrow made some excellent points about search engine optimisation (SEO) and public sector communications. During the course of the conversation, I realised that this was a topic that needed its own post. Unfortunately, this isn’t it. Why? Because while composing that post, [...]

How social media is changing public affairs

I have been looking through the results of Euroblog 2007, a survey of 409 PR professionals from 24 european countries asking how they use and perceive social media (called “social software” in the survey).
The results of the survey started me thinking about how social media is fundamentally changing our profession. It is, however, not just [...]