Tag Archives: change

Kiwis’ usage of the Internet

Last week, as part of the World Internet Project, Auckland University published The Internet in New Zealand 2007, a survey of 1430 New Zealanders’ use of and attitude towards the Internet. It has some interesting findings, particularly for public sector communicators.
The topline results of our usage habits are fairly unremarkable: 78% of Kiwis use the [...]

The future of communications

For the last couple of months I have been focusing on (what I hope has been) a less technical and more strategic approach to public sector communications; with a particular emphasis on using change management as the context for understanding what social media and govt 2.0 mean for our agencies.
This has been motivated partly by [...]

Social media & change management

Reading and responding to the comments left on the last couple of posts had me returning to a question that I have wrestled with periodically over the last year or two: how do you convince senior management of the need to begin planning for online engagement? One tactic that occurred to me is to use [...]

Early adopters and the strategy gap

Reading through the latest Pew research paper, A Portrait of Early Internet Adopters, at the same time as talking with colleagues from a variety of government agencies over the previous week, I was reminded how the challenges that social media present to government are neither particularly new nor require especially innovative or radical management responses.
It [...]