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	<title>NPSC Blog</title>
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	<link>http://psnetwork.org.nz/blog</link>
	<description>The public affairs practice in New Zealand Government</description>
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		<title>data.govt.nz</title>
		<link>http://psnetwork.org.nz/blog/2009/11/04/data-govt-nz/</link>
		<comments>http://psnetwork.org.nz/blog/2009/11/04/data-govt-nz/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 02:15:54 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[govt2.0]]></category>
		<category><![CDATA[open]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=195</guid>
		<description><![CDATA[Today, the Department of Internal Afairs launched data.govt.nz, a beta site where government agencies can register their non-personal data sets for use by members of the public and organizations. The department has also created a Twitter account @data_govt_nz to support engagement with communities of interest around the data sets. 

As I said when I posted [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/queue.jpg" title="Queuing up..." alt="Image of people queuing." align="left" hspace="5" vspace="5" />Today, the <a class="external" href="http://www.dia.govt.nz" title="DIA website">Department of Internal Afairs</a> launched <a class="external" href="http://data.govt.nz" title="New Zealand Government Open Data website">data.govt.nz</a>, a beta site where government agencies can register their non-personal data sets for use by members of the public and organizations. The department has also created a Twitter account <a class="external" href="http://twitter.com/data_govt_nz" title="Open Data Twitter Stream">@data_govt_nz</a> to support engagement with communities of interest around the data sets. </p>
</p>
<p>As I said when I <a href="http://psnetwork.org.nz/blog/2009/07/10/on-openness/" title="Post on open data">posted on open data</a> earlier this year:</p>
<blockquote>
<p>It’s not about the technology. It’s not about data quality. Or privacy. Or commercial sensitivity, or any of that stuff. That should all be dealt to as part of the everyday functioning of any administration. It is about accepting that we, the government, collect and manage this information on behalf of citizens and that it is our fundamental responsibility to make it available to them in a way that supports the creation of public and economic value.</p>
</blockquote>
<p>The open data site is a very positive step forward in that direction.</p>
<p>A not so positive step forward; indeed, more a cautionary tale for public sector managers, is the headlong rush to capitalize on the positive engagement that open government initiatives are triggering around the world. It is genuinely difficult to understand the emergence of <em>cardigan chic</em>, but it is a phenomenon nonetheless. Transforming government is a business that everyone wants to be in; from social media consultants whose experience in the sector can be measured in a page full of tweets to corporations blinded by a sense of their own beneficence&#8230;</p>
<p>Adobe&#8217;s <a class="external" href=" http://www.adobe.com/opengov/" title="Adobe 'Open' Govt Flash site">Open Gov site</a> is an alarming example of the latter. The site is 100% Flash based. It&#8217;s like building a website to promote philanthropy &mdash; and charging people to view the content. The site is intended to:</p>
<blockquote>
<p>promote the use of Adobe technologies to achieve the goal of &#8220;opening up Washington,&#8221; as well as highlighting ways in which federal, state, and local governments have implemented these technologies. <cite><a class="external" href="<http://arstechnica.com/tech-policy/news/2009/10/adobe-pushes-flash-and-pdf-for-open-government-misses-irony.ars/" title="Ars Technica article">Ars Technica</a></cite></p>
</blockquote>
<p>Publishing data in proprietary formats alone, or as the primary media, is a very bad idea. It does not lead to openness, it does not lead to transparency and it most certainly isn&#8217;t in the public interest. As the Sunlight Foundation rightly point out:</p>
<blockquote>
<p>if the data format has an ® by its name, it probably isn&#8217;t great for transparency or open data. <cite><a class="external" href="http://sunlightlabs.com/blog/2009/adobe-bad-open-government/" title="Post from Sunlight Labs">Sunlight Labs</a></cite></p>
</blockquote>
<p>Currently, <a class="external" href="http://www.archives.govt.nz/digital-continuity-action-plan" title="Archives report on Digital Continuity">sixty-seven percent</a> of New Zealand public sector agencies hold some information <em>that they can no longer access</em>. Publishing agency data in proprietary formats is only going to exacerbate that issue&#8230;</p>
<p>DIA should be applauded for building the open data catalogue. It is an important step in opening up government information. It is, however, only one step. Agencies should be looking at registering their data sets, but they should also be looking at using open standards for that data.</p>
</p>
<p>By way of a disclosure, I have provided a small amount of advice to DIA about this project, but certainly not enough to prevent me commending the initiative (or sufficient for me to legitimately bask in any reflected approbation).</p>
<p class="imgcredit">Photo: <a class="external" href="http://www.flickr.com/photos/swiv/2329941958/" title="Flickr CC">Swiv</a></p>
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		<title>twitter.govt.nz</title>
		<link>http://psnetwork.org.nz/blog/2009/07/31/twitter-govt-nz/</link>
		<comments>http://psnetwork.org.nz/blog/2009/07/31/twitter-govt-nz/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 04:26:41 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[uk]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=185</guid>
		<description><![CDATA[I have, despite forces almost gravitational in their inexorability, resisted the urge to post about Twitter. Primarily because, over the last 18 months, the web has been awash with commentary about how to use the micro-blogging service. However, the publication this week by the UK Government&#8217;s Cabinet Office of a strategy template for government agencies [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/beehive-bird.jpg" title="Twitter in government" alt="Twitter in government" align="left" hspace="5" vspace="5" />I have, despite forces almost gravitational in their inexorability, resisted the urge to post about Twitter. Primarily because, over the last 18 months, the web has been <a class="external" href="http://www.google.co.nz/search?hl=en&#038;q=twitter+%2B+how+to&#038;btnG=Google+Search&#038;meta=&#038;aq=f&#038;oq=" title="Google search">awash with commentary</a> about how to use the micro-blogging service. However, the publication this week by the <acronym title="United Kingdom">UK</acronym> Government&#8217;s <a class="external" href="http://twitter.com/CabinetOffice" title="Cabinet Office Twitter account">Cabinet Office</a> of a strategy template for government agencies to start tweeting is an opportune moment to reflect on what it might mean for New Zealand State sector agencies.</p>
<p>The <a class="external" href="http://blogs.cabinetoffice.gov.uk/digitalengagement/" title="Blog post announcing the template">Template Strategy</a>, it must be said, is an excellent idea. The plethora of information available on the web is of variable quality and there isn&#8217;t much specific to government. I imagine that this document will be welcomed across Whitehall and in many other jurisdictions.</p>
<p>There are many things to commend the document. It addresses the objectives and metrics that agencies should consider when they think about starting a Twitter account. There is a section on risks and mitigations that should start a healthy discussion among managers who enjoy that sort of  thing. But mostly there is  a lot of good, practical advice about how government agencies should consider integrating Twitter into their overall communications program.</p>
<p>Naturally, there are also a couple of points  that I would  make regarding the suitability of the document for the New Zealand context.</p>
<p>My primary concern is around the notion that corporate communications people need to approve all posts:</p>
<blockquote><p>5.6 All other tweets will be cleared by staff at Information Officer grade and above in the digital media team, consulting relevant colleagues in comms and private offices as necessary. (p. 7)</p>
</blockquote>
<p>The State Services Commission has issued guidelines for State servants <a class="external" href="http://blog.e.govt.nz/index.php/2008/12/16/when-state-servants-use-social-media/" title="In Development post on the guidelines">using social media</a>, together with the <a class="external" href="http://www.ssc.govt.nz/code" title="Code of Conduct">Code of Conduct</a> there exits sufficient guidance for State servants to use their judgement when engaging with these tools.</p>
<p>My view is that with some training, some guidance and the trust of their organizations, New Zealand State servants should be able to blog and tweet responsibly and with an authenticity that would not be possible if their posts had to go past corporate communications.</p>
<p>This would also eliminate the risk of</p>
<blockquote><p>criticism arising from the perceptions that our use of Twitter is out of keeping with the ethos of the platform (such as too formal/corporate, self-promoting or &#8216;dry&#8217;). (p.3)</p>
</blockquote>
<p>The second area where I would encourage New Zealand practitioners to adopt a different approach is regarding followers. The template recommends that:</p>
<blockquote>
<p>We will however, <strong>follow back anyone</strong> who follows our account, using an automated service&#8230;<br />
(p.9) emphasis in original</p>
</blockquote>
<p>I can not urge agencies strongly enough to disregard this advice. Forget about trying to follow people; follower counts are irrelevant. Focus on responding to those people who choose to interact with your agency via the service. Similarly the number of followers that you have is <em>not</em> a metric that has any value to a government agency &mdash; and trying to spend any time determining the <em>relevance</em> of those followers would be a criminal waste of taxpayer funds&#8230;</p>
<p>Those two reservations aside, I think this document is an excellent tool for agencies to start thinking about how they expand their social media presence.</p>
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		<item>
		<title>On openness&#8230;</title>
		<link>http://psnetwork.org.nz/blog/2009/07/10/on-openness/</link>
		<comments>http://psnetwork.org.nz/blog/2009/07/10/on-openness/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 04:40:24 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[accessibility]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[govt2.0]]></category>
		<category><![CDATA[open]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=169</guid>
		<description><![CDATA[There has been quite a lot of discussion about opening up government data over the last couple of months, both here and in other jurisdictions. In 2007, I posted on the UK government&#8217;s Power of Information report, and the potential social and economic value that could be unlocked. At that time Statistics New Zealand were [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/neon.jpg" title="Flickr Creative Commons image: Open" alt="Open - a Flickr image by Justin Marty" align="left" hspace="5" vspace="5" />There has been quite a lot of discussion about opening up government data over the last couple of months, both here and in other jurisdictions. In 2007, I posted on the UK government&#8217;s <a href="http://psnetwork.org.nz/blog/2007/06/10/value-of-govt-info/" title="Post on UK report into data">Power of Information report</a>, and the potential social and economic value that could be unlocked. At that time Statistics New Zealand were one of the few agencies making their data available.</p>
<p>Recently, <a class="external" href="http://twitter.com/barnacleabarnes" title="Glen's Twitter account">Glen Barnes</a> and <a class="external" href="http://twitter.com/gnat" title="Nat's Twitter account">Nat Torkington</a> launched the <a class="external" href="http://opengovt.org.nz/cat/" title="Catalogue page of the Open Data Catalogue">Open Data Catalogue</a> and it is encouraging to see how much government data has been submitted in such a short space of time. There are currently more than fourty data sets on the site, from central and local government agencies. These sets range from economic data provided by the Treasury, geospatial data, various sets of energy data and a collection of directories and registers.</p>
<p>The point to bear in mind as you scroll down this list, though, is that these sets <em>represent a fraction of the data the Crown holds</em>. This catalogue could easily extend to hundreds of pages&#8230;</p>
<p>So, while we celebrate the initiative of  the Ministry for  the Environment <a class="external" href="http://computerworld.co.nz/news.nsf/devt/142F065BF6B12B34CC2575E6000E0CC3" title="Computerworld article on MfE">releasing data</a> under a <a class="external" href="http://www.creativecommons.org.nz/" title="Creative Commons New Zealand">Creative Commons</a> license, for example, it might be worth pausing and considering how we can accelerate this process.</p>
<p>That conversation is already taking place on the <a class="external" href="http://groups.opengovt.org.nz/groups/ninja-talk" title="Discussion list homepage">Open Government Ninjas List</a>, where one of the threads has been about <a class="external" href="http://groups.opengovt.org.nz/groups/ninja-talk/messages/topic/3WEAGEo4CZ8IKxOVc4dbKK" title="Reasons for not providing data">the barriers</a> to opening up government data.</p>
<p>While I agree that most of these reasons have some currency, none resonate as much as the senior American official talking to John Geraci of O&#8217;Reilly:</p>
<blockquote><p>There were some interesting apps in there, but overall they didn&#8217;t meet with the mayor&#8217;s agenda for the city.<br />
<cite><a href="http://radar.oreilly.com/2009/07/open-gov-is-a-dialogue-not-a-m.html" title="O'Reilly Radar post">Open Gov Is a Dialogue, Not a Monologue</a></cite></p>
</blockquote>
<p>This (completely guileless?) admission underscores for me what is the critical issue in opening up government data: <em>culture change</em>.</p>
<p>It&#8217;s not about the technology. It&#8217;s not about data quality. Or privacy. Or commercial sensitivity, or any of  that stuff. That should all be dealt to as part of the everyday functioning of any administration. It <em>is</em> about accepting that we, the government, collect and manage this information on behalf of citizens and that it is our fundamental responsibility to make it available to them in a way that supports the creation of public and economic value.</p>
<p>This isn&#8217;t an add-on, or a &#8216;nice to do.&#8217; It&#8217;s an integral part of our operating environment now.</p>
<p>There is an <a class="external" href="http://groups.google.co.nz/group/nzopengovtbarcamp?hl=en" title="Google group to organize the BarCamp">Open Data BarCamp</a> planned for later this year. Come along and be part of the change.</p>
<p class="imgcredit">Photo: <a class="external" href="http://www.flickr.com/photos/jmarty/128010935/" title="Flickr CC">Justin Marty</a></p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Consult and engage</title>
		<link>http://psnetwork.org.nz/blog/2009/06/26/consult-and-engage/</link>
		<comments>http://psnetwork.org.nz/blog/2009/06/26/consult-and-engage/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 04:18:22 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[consultation]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[ird]]></category>
		<category><![CDATA[loans]]></category>
		<category><![CDATA[shergold]]></category>
		<category><![CDATA[student]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=161</guid>
		<description><![CDATA[If you spend any time at all trawling around the web you inevitably encounter a lot of comment about consultation and engagement. In the public sector, this triggers an immediate tension between what we have historically delivered and the huge potential we see for online channels to deliver the sorts of outcomes that would justify [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/ird.jpg" title="Screenshot of the IRD Consultation site" alt="Screenshot of IRD consultation site" align="left" hspace="5" vspace="5" />If you spend any time at all trawling around the web you inevitably encounter <em>a lot</em> of comment about consultation and engagement. In the public sector, this triggers an immediate tension between what we have historically delivered and the huge potential we see for online channels to deliver the sorts of outcomes that would justify the hype. Over the last couple of years, I think that we have begun to see some of that potential realized. This week, we moved a step closer.</p>
<p>On Wednesday, <a class="external" href="http://twitter.com/samfarrow" title="Sam's Twitter account">Sam Farrow</a> from Inland Revenue let me know that a project that he and his team had been toiling away at for months had gone live: the <acronym title="Inland Revenue Department">IRD</acronym> <a class="external" href="https://studentloanforum.taxpolicy.ird.govt.nz/" title="IRD Student Loans forum">Student Loans Consultation Forum</a>.</p>
<p>As it says on the home page,</p>
<blockquote><p>The government is considering changes to the way Inland Revenue administers the collection of student loans. The aim is to make it simpler and easier for borrowers to manage their accounts.</p>
<p>The main idea is to have everything web-based. This means you will be able to check your loan balance when it suits you, saving time and hassle, a bit like accessing your bank account online.</p>
<p>[...]We would like you to take part in this forum and let us know how the changes will affect you. We&#8217;ll keep your comments in mind when we make formal recommendations to government ministers on the detail of the changes.</p>
</blockquote>
<p>This strikes me as exactly the sort of approach to public engagement that agencies should be considering. Yes, there are some (very limited) risks associated with this sort of open and transparent consultation but the <a class="external" href="https://studentloanforum.taxpolicy.ird.govt.nz/guidelines/" title="Forum guidelines">terms of use</a> make it clear that these risks have been considered and are being actively managed. The point is that IRD are actively engaging the people who will be directly affected by any policy changes and inviting their input into the process.</p>
<p>As <a class="external" href="http://en.wikipedia.org/wiki/Peter_Shergold" title="Wikipedia entry on Peter">Peter Shergold</a> said at <a class="external" href="http://devcon.ssc.govt.nz/2009/" title="DevCon homepage">DevCon</a> last week:</p>
<blockquote>
<p>&#8230;users of government services have no sense of ownership of the services they receive.<br />
<cite><a class="external" href="http://twitter.com/jasonwryan/status/2217767838" title="My tweet from DevCon">(my notes)</a></cite></p>
</blockquote>
<p>Shergold went on to say that government&#8217;s can no longer operate on the assumption that the people it serves are &#8216;customers,&#8217; as customers have <em>a choice</em>. We are here to serve citizens, and they best way to serve them is to ask them what it is they want &mdash; or, if they do not have a choice about the what, <em>how</em> they would like to be served.</p>
<p>Of course, this requires the sort of genuine, and potentially difficult engagement that is real consultation.</p>
<p>If you have any doubts, have a look at the quality of the contributions to date. The forum has only been up for three days, so there is not a huge amount of discussion, but what there is is thoughtful, direct and, occasionally, very entertaining. Exactly what you would expect from the people that IRD is seeking to consult on this issue.</p>
<blockquote>
<p>Email and text would be great. Your phone system is currently a joke, so alternative channels would be nice.</p>
<p>Do stuff online? Sure. Just make sure I can do &#8220;everything&#8221; online, in one place, with one username and password. Dont bounce me around from product to product and if you guys already have the info, then why oh why do I have to type it in again?</p>
<p>Turn off the paper? Pleeeeeeeeeeeeeeease. If I want a statement Ill come get one. If I get something wrong at the end of the year, I expect you guys will tell me anyway.</p>
<p>Save some trees. Be good to your mother. Tips to live by.<br />
<cite><a class="external" href="https://studentloanforum.taxpolicy.ird.govt.nz/discussion/discussion/43/" title="Comment on the forum">OzboiNZ</a></cite></p>
</blockquote>
<p>In my view, IRD should  be congratulated for giving the people they serve some of that sense of ownership. Let&#8217;s hope that their example serves to encourage other agencies to take the next step.</p>
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		<item>
		<title>Networked citizens</title>
		<link>http://psnetwork.org.nz/blog/2008/11/02/networked-citizens/</link>
		<comments>http://psnetwork.org.nz/blog/2008/11/02/networked-citizens/#comments</comments>
		<pubDate>Sun, 02 Nov 2008 07:10:11 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[demos]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal-communications]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[social software]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=150</guid>
		<description><![CDATA[Demos, the UK think tank, this week published a pamphlet on the impact of social networks in the workplace. Called Network Citizens, the report is a qualitative study of six workplaces that documents their internal and external networks. Unsurprisingly, much of the focus is on the role of technology, and how it is changing the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/socnet.jpg" title="Flickr Creative Commons image: Social Network" alt="Social Network - a Flickr image by luc legay" align="left" hspace="5" vspace="5" />Demos, the UK think tank, this week published a pamphlet on the impact of social networks in the workplace. Called <a class="external" href="http://www.demos.co.uk/publications/networkcitizens" title="Demos report page">Network Citizens</a>, the report is a qualitative study of six workplaces that documents their internal and external networks. Unsurprisingly, much of the focus is on the role of technology, and how it is changing the nature and scale of networking.</p>
<p>Many public sector agencies view access to social networks, the likes of <a class="external" href="http://facebook.com/" title="MySpace in boat shoes...">Facebook</a>, <a class="external" href="http://twitter.com/" title="Ambient awareness tool">Twitter</a> and &ndash; incomprehensibly &ndash; <a class="external" href="http://linkedin.com" title="Professional networking">LinkedIn</a>, with what can only be described as either fear or deep suspicion. Some of them even go so far as to block access to these sites:</p>
<blockquote>
<p>&#8230;these technologies are most often though of as <em>social</em> &ndash; more pleasure than business. When discussed in the context of work, they have tended to be regarded as a drain on productivity, a leaking of people&#8217;s social lives into office hours.<br />
<cite><a href="http://www.demos.co.uk/files/Network%20citizens%20-%20web.pdf" title="Download the report as a PDF">Network Citizens</a></cite> [PDF 356 KB], p.17</p>
</blockquote>
<p>That last clause is a telling one. As if, in the minds of the people that think blocking access to these sites will make people more productive (or protect them from themselves&#8230;), there is some sort of impermeable divide between what we do at work and who we are.</p>
<p> The fact of the matter is that professional public servants, like any knowledge workers, rely on a range of competencies in their roles. And many of those competencies are based on interpersonal skills. In short, in order to just do their jobs passably well, they need to be able to interact with a range of people inside and outside the organization. In order to <em>excel</em> at their job, they need to be able to draw on the knowledge and experience of their networks.</p>
<p>Given the economic crisis that we are facing, and the constrictive impact that this will have on agency budgets, the imperative to develop <a href="http://psnetwork.org.nz/blog/2008/05/11/future-of-comms/" title="Post on the future of communications">higher levels of staff engagement</a> (and the resulting increases in productivity) is paramount. As the authors of the report note:</p>
<blockquote>
<p>These social ties are strong predictors of wellbeing at work; to that extent, <em>networked firms are happy firms, too</em>.<br />
<cite>p.27</cite>, my emphasis</p>
</blockquote>
<p>Of course, there are risks associated with new technologies. Or, more particularly, with the <em>behaviours</em> that these technologies enable. The case yesterday of the <a class="external" href="http://news.smh.com.au/technology/virgin-atlantic-sacks-13-staff-after-facebook-criticism-20081101-5fpm.html" title="SMH article on the dismissals">Virgin employees dismissed</a> for comments on Facebook is a good example. It highlights the need for appropriate guidance to ensure employees can use the tools confidently and responsibly.</p>
<p>Weighed against the alternative approach, blocking access, this risk is at least manageable; and in the short term. The implications of blocking will likely be far more deleterious. First, for many skilled and connected professionals, a disconnected workplace will be the equivalent of a career backwater. Second, from an organizational point of view, you are effectively abandoning what is now a competitive advantage and will soon be the industry standard.</p>
<blockquote>
<p>Attempts to control employees&#8217; use of social networking software in the office may end up damaging the organisation in the long run by depleting its network capital.<br />
p.72</p>
</blockquote>
<p>One other interesting aspect that this paper raised was seeing it through the context of a larger, quantitative piece of research. Earlier this year, academics at Harvard Business School published a fascinating <a class="external" href=" http://hbswk.hbs.edu/item/5994.html#wp-3" title="Communications paper from HBS: precis page">analysis of the communications activities</a> of a multi-national organization.</p>
<blockquote>
<p>The data we analyze include the complete record, as drawn from the firm&#8217;s servers, of e-mail communications and scheduled meetings (both face-to-face and conference calls) among 30,328 people during an observation period of roughly three months.<br />
<cite><a href="http://www.hbs.edu/research/pdf/09-004.pdf" title="Download the report as a PDF">Communication (and Coordination?) in a Modern, Complex Organization</a>, [PDF 645 KB] p. 12</cite></p>
</blockquote>
<p>The conclusion that the authors reach suggests to me that, rather than adopt a suspicious or sceptical view of social software, organizations would be well advised to accelerate the use of these networks (both in terms of the technology and the behavioural aspects). For public sector agencies, that tend to be more hierarchical and siloed anyway, these tools offer opportunities to improve internal communications, lift engagement and &ndash; in what would admittedly amount to a <a class="external" href="http://en.wikipedia.org/wiki/Harmonic_Convergence" title="Wikipedia article: almost too flaky to click through...">harmonic convergence</a> &ndash; promote innovative and transformative practice.</p>
<p>The authors found that:</p>
<blockquote>
<p>The overall conclusion to emerge from the dyad-level analysis is that organizational structure and geographic space sharply delimit patterns of exchange. Social categories also influence propensities to interact, but the magnitudes of their effects are modest relative to those of organizational structure and the (organizationally assigned) spatial organization of BigCo.<br />
<cite>p. 37</cite></p>
</blockquote>
<p>The message is clear. Understand <a href="http://psnetwork.org.nz/blog/2008/04/28/change-management/" title="Social media and change management">the change that is happening</a> inside your agencies. Ensure that you provide people the sorts of tools that will allow them to develop professionally and to invest and grow their social capital. Attempts to restrict the ability of your staff to build their networks (online or off) will only result in a disengaged workforce that expends most of its ingenuity trying to <a href="http://psnetwork.org.nz/blog/2007/03/18/public-sector-comms-hacks/" title="Post on hacks">get around your blocks</a> in order to find a job that is both fulfilling and professionally relevant.</p>
<p class="imgcredit">Photo: <a class="external" href="http://flickr.com/photos/luc/1824234195/" title="Flickr CC">luc legay</a></p>
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		<title>Embracing failure</title>
		<link>http://psnetwork.org.nz/blog/2008/10/19/embracing-failure/</link>
		<comments>http://psnetwork.org.nz/blog/2008/10/19/embracing-failure/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 08:17:13 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Reputation management]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[creepy treehouse]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[govt2.0]]></category>
		<category><![CDATA[kujawski]]></category>
		<category><![CDATA[police]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[wiki]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=128</guid>
		<description><![CDATA[While chatting with Matt Lane last week about what New Zealand examples of social media in the public sector we should add to the Government 2.0 Best Practice Wiki (a terrific initiative launched by Mike Kujawski, a Canadian public servant consultant) it occurred to me that by only including successes when we discuss with other [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/fail.jpg" title="Flickr Creative Commons image: fail company" alt="Fail company - a Flickr image by eelsmann" align="left" hspace="5" vspace="5" />While chatting with <a class="external" href="http://twitter.com/mattlane" title="Matt's Twitter page">Matt Lane</a> last week about what New Zealand examples of social media in the public sector we should add to the <a class="external" href="http://government20bestpractices.pbwiki.com/" title="Wiki homepage">Government 2.0 Best Practice Wiki</a> (a terrific initiative launched by <a class="external" href="http://www.mikekujawski.ca/" title="Mike's blog">Mike Kujawski</a>, a Canadian <strike>public servant</strike> consultant) it occurred to me that by only including <q>successes</q> when we discuss with other public servants, or jurisdictions, how we use social media is both disingenuous and, potentially, harmful.</p>
<p>Let me set aside for the moment the distinction between <a href="http://psnetwork.org.nz/blog2/2007/04/29/5-principles-govt20/" title="Post on Govt 2.0">Govt 2.0</a> and social media, because they are not one and the same thing (rather, one is a condition for the other); that can wait for another post&#8230;</p>
<p>Instead, I would like to explore some of the issues around framing these early attempts at government use of social media as almost exclusively success stories and the implications for this (entirely understandable) tendency.</p>
<h2>Fear of failure</h2>
<p>Why is it understandable? A couple of reasons. One is that public servants are naturally loathe to admit that they spent tax payer dollars unwisely, or worse, ineffectively. Consequently, there is always a temptation to adopt an overly optimistic assessment of the impact of a particular initiative. Of course, there may be cases where this view is supported by <a href="http://psnetwork.org.nz/blog/2008/03/24/social-media-metrics/" title="Post on social media metrics">metrics</a>. <a class="external" href="http://www.smh.com.au/news/travel/tourism-body-failed-to-assess-campaign/2008/08/06/1217702143407.html" title="Report on Tourism Australia's blythe disregard for measurement...">Or not</a>.</p>
<p>Second, the people who are promoting social media in government are, by and large, <em>enthusiasts</em>; early adopters who champion these tools with &ndash; let&#8217;s face it, a zeal that is borderline messianic. The last thing these people want to see is the non-believers (principally senior management) arriving at the conclusion that this stuff is just hype, Or worse, that it doesn&#8217;t work. Thus the drive to label it all a runaway success.</p>
<p>With social media, however, it isn&#8217;t that simple. First, success &ndash; or failure &ndash; is not a value that we are able to ascribe ourselves. It is a co-production. <em>We</em>, ie., the government, can&#8217;t unilaterally decide that an engagement initiative with our publics was an unqualified success. <em>They</em>, those with whom we have tried to engage, have as much &ndash; if not more &ndash; say in whether or not the engagement was mutually satisfactory (mutual satisfaction being the key determinant of any successful relationship).</p>
<p>A good example of this for me is the <a class="external" href="http://wiki.policeact.govt.nz/" title="Wiki homepage">Police Act Review Wiki</a>. This received <a class="external" href="http://www.boingboing.net/2007/09/26/new-zealand-puts-its.html" title="Boing Boing post on the Wiki">a lot of attention</a> at the time, and continues to be one of the stock examples for a lot of commentators on what constitutes a successful public sector social media implementation. I don&#8217;t think it is that simple.</p>
<p>The Police Act Review was an outstanding piece of public policy work. It engaged a wide range of people and initiated an enormous amount of discussion. The overall communications programme would have to be regarded as extremely well executed.</p>
<p>But let&#8217;s be realistic about the social media element of the Review. It failed. Not a <a class="external" href="http://www.acidlabs.org/2008/10/14/oops-another-big-brand-slips-up-on-social-media/" title="Acidlabs post on NAB's social media stuff ups">National Australia Bank</a> sort of epic fail, but &ndash; in terms of providing a transparent forum for people to contribute their thoughts to how the Act should be reviewed, a failure nonetheless.</p>
<p>Is this sort of failure a bad thing? The wiki delivered what the Police wanted &ndash; some suggested changes to the wording of the Act and <em>a lot</em> of publicity/awareness, nevertheless it was shut down after <a href="http://psnetwork.org.nz/blog/2007/09/26/social-media-govt-consultation/#comment-214" title="Comment on my post about the wiki">less than a week</a>. What sort of public consultation can take place in less than a week? What about those thousands of visitors to the site who arrived only to find that they were too late, the wiki was locked and it was all over? Did they consider it a success?</p>
<p><img class="intext" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/failwhale.jpg" title="Twitter Fail Whale" alt="Twitter Fail Whale." align="right" hspace="5" vspace="5" /></p>
<h2>What price failure?</h2>
<p>Which brings me to an important corollary. Failure in social media should not be stigmatized. For an emerging set of channels/tools, it is both inevitable and I would argue, welcome. Why? Because it is <em>social</em>. As long as you are engaging in <a href="http://psnetwork.org.nz/blog/2007/02/19/principles-public-sector-socialmedia/" title="Principles for public sector social media">a principled way</a>, it is OK to make mistakes. Own them and learn from them; and do it <em>publicly</em>.</p>
<p>It is also welcome because we are unlikely to collectively improve our performance in this space if we are busy congratulating ourselves on what a good job we are already doing.</p>
<p>The real risk to your agency&#8217;s reputation is to continue to talk up your social media efforts as wonderful examples of engaging with citizens, while those selfsame citizens think that you have just built another <a class="external" href="http://flexknowlogy.learningfield.org/2008/04/09/defining-creepy-tree-house/" title="Jared Steins' definition of creepy treehouse">creepy treehouse</a>.</p>
<p class="imgcredit">Photo: <a class="external" href="http://flickr.com/photos/eelsmann/2777002934/" title="Flickr CC">eelsmann</a></p>
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		<title>Election 2008</title>
		<link>http://psnetwork.org.nz/blog/2008/09/13/election-2008/</link>
		<comments>http://psnetwork.org.nz/blog/2008/09/13/election-2008/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 02:42:08 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[elelction]]></category>
		<category><![CDATA[guidance]]></category>
		<category><![CDATA[neutrality]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=123</guid>
		<description><![CDATA[In case you had missed it, the Prime Minister announced yesterday that the country will go to the polls on November 8. That puts us, public servants, fairly and squarely in the pre-election period. What does that mean? For public sector communicators there are a couple of issues that we should consider.
SSC has guidance on [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/ballot.jpg" title="Flickr Creative Commons image: Ballot Box" alt="Ballot Box - a Flickr image by Jeremy Toeman" align="left" hspace="5" vspace="5" />In case you had missed it, the Prime Minister <a class="external" href="http://beehive.govt.nz/release/pm+announces+2008+general+election" title="Announcement on Beehive site">announced yesterday</a> that the country will go to the polls on November 8. That puts us, public servants, fairly and squarely in the pre-election period. What does that mean? For public sector communicators there are a couple of issues that we should consider.</p>
<p><acronym title="State Services Commission">SSC</acronym> has <a class="external" href="http://www.ssc.govt.nz/election-guidance-2008" title="SSC election guidance">guidance on the website</a> for public servants in general, and the relevant information for communicators is split across two parts of the document. <a class="external" href="http://ssc.govt.nz/display/document.asp?navid=280&#038;docid=6694&#038;pageno=3#P65_7938" title="Election guidance: communications">Section 2.2</a> contains specific guidance around communications issues. <a class="external" href="http://ssc.govt.nz/display/document.asp?navid=280&#038;docid=6694&#038;pageno=7#P323_44046" title="Appendix 2: further guidance on communications">Appendix 2</a> has further guidance, including principles and some helpful examples.</p>
<p>Rather than rephrase the material on the SSC site, I thought it would be more useful to look at a couple of scenarios that involve social media, and consider how public sector communicators might manage these issues in the pre-election period.</p>
<h2>Public comment</h2>
<p>Public servants, like everyone else, have the right to participate in the democratic process. Unless you are one of the few bureaucrats in the country that spends a good part of your time in the Minister&#8217;s office, then you can happily get involved. You may decide to adopt an old-school approach and do letter box drops or stuff envelopes for one of the parties. Equally, you may decide that a thread on a forum or a particular blog post warrants comment. The caveat in both these scenarios is the same:</p>
<blockquote>
<p>Don&#8217;t bring politics into your job, and don&#8217;t bring your job into politics</p>
</blockquote>
<p>If you do decide that you want to weigh in to a debate on a blog or forum, make sure that you do it from your home computer, on your own time and, <em>whatever you do</em> for God&#8217;s sake, don&#8217;t preface your comment by establishing your expertise in a policy area by stating that you work for Ministry X. This may seem like a no-brainer, but it is <a class="external" href="http://www.ssc.govt.nz/display/document.asp?NavID=113&#038;DocID=4724" title="SSC media release during the 2005 election">not unheard of</a>&#8230;</p>
<p>As well as not using your work machine for <strike>flaming trolls</strike> exciting forays in the political blogosphere, you might want to refrain from <a href="http://psnetwork.org.nz/blog/2007/08/19/wikipedia-public-sector/" title="Post on WikiScanner">editing Wikipedia pages</a> or otherwise leaving an obvious digital link back to your place of work.</p>
<p>For those of you who are running their own blogs or maintaining some other forms of social media presence, there is a particular line of the guidance that does bear repeating. <q>Adopt a conservative approach.</q> If you are in doubt about a particular tweet or post, pause and think how you would feel if it was brought to the attention of your chief executive or Minister&#8230;</p>
<h2>Moderating comments</h2>
<p>The other risk for public sector organizations (and one that is not restricted to a specific time in the election cycle) is for political comment to be posted to an agency social media site. This should be covered by your moderation or comments policy.</p>
<p>My approach would be to delete the comment and email the person who posted it and suggest they refrain from any further such activity. If the political content was only an aside and the rest of the comment was on-topic and thoughtful, you could redact the offensive lines and post a comment as to why the comment was edited.</p>
<h2>Conclusion</h2>
<p>Public sector communicators are at the front line when it comes to maintaining a professional, politically neutral public service. Elections bring more pressure onto communicators as they strive to continue to serve their Minister and to ensure that they are equally able to serve future governments. Social media have not had a big role to play in our thinking in previous elections, but as <a href="http://psnetwork.org.nz/blog/2008/08/08/kiwis-usage-of-the-internet/" title="Post on Kiwi use of the Internet">more and more New Zealanders</a>, and by extension public servants, become active in this space that will change.</p>
<p>The only other point that I would add is that, after having read the guidance, if you are unsure as to where the line is on a particular issue, or would just like to test your thinking on someone who is not so close to that issue, please <a href="http://psnetwork.org.nz/blog/about-2/" title="My contact details">give me a call</a>.</p>
<p class="imgcredit">Photo: <a class="external" href="http://flickr.com/photos/livedigitally/291762074/" title="Flickr CC">Jeremy Toeman</a></p>
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		<title>Kiwis&#8217; usage of the Internet</title>
		<link>http://psnetwork.org.nz/blog/2008/08/08/kiwis-usage-of-the-internet/</link>
		<comments>http://psnetwork.org.nz/blog/2008/08/08/kiwis-usage-of-the-internet/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 06:27:49 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[new zealand]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[survey]]></category>
		<category><![CDATA[world internet project]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=111</guid>
		<description><![CDATA[Last week, as part of the World Internet Project, Auckland University published The Internet in New Zealand 2007, a survey of 1430 New Zealanders&#8217; use of and attitude towards the Internet. It has some interesting findings, particularly for public sector communicators.
The topline results of our usage habits are fairly unremarkable: 78% of Kiwis use the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/cables.jpg" title="Flickr Creative Commons image: Server Cable Mash" alt="Server Cable Mash - a Flickr image by kenyee" align="left" hspace="5" vspace="5" />Last week, as part of the <a class="external" href="http://www.worldinternetproject.net/" title="WIP homepage">World Internet Project</a>, Auckland University published <a class="external" href="http://www.aut.ac.nz/research/research_institutes/icdc/projects/wip_project_findings.htm" title="Auckland Uni project page">The Internet in New Zealand 2007</a>, a survey of 1430 New Zealanders&#8217; use of and attitude towards the Internet. It has some interesting findings, particularly for public sector communicators.</p>
<p>The topline results of our usage habits are fairly unremarkable: 78% of Kiwis use the Internet, 6% are ex-users and 16% have never used it. What is more revealing is the data on our attitudes to the Internet:</p>
<blockquote>
<p>New Zealanders who use the Internet rely on it heavily. 61% think it would be a problem if they lost access, while only 2% think this would make life better.</p>
</blockquote>
<p>More tellingly, as a source of information, the Internet is rated important by more users than are family and friends &ndash; 71% compared to 56%. Word of mouth, particularly that of family and friends, is generally <a class="external" href="http://www.bazaarvoice.com/industryStats.html" title="Collection of statistics supporting this view">quoted as being the most trusted source</a> of information about companies and their products.</p>
<p>Perhaps Kiwis think of the Internet as more a source of news than product information? That makes more sense when you consider that newspapers or television only rate as important with 52% of the respondents.</p>
<h2>Government</h2>
<p>What are New Zealanders&#8217; views with regard to government on the Internet?</p>
<p><a href="/blog/wp-content/themes/npsc2/images2/wipnz07-govt.gif" rel="lightbox" title="Information about government services online"><img class="intext" src="/blog/wp-content/themes/npsc2/images2/wipnz07-govt-tb.gif" title="Information about government services online" alt="Information about government services online" /></a></p>
<p>New Zealanders use the Internet to access government, mainly for information about services (47%), from both local and central government sites. Unsurprisingly, the most common activity is accessing information about government or council services.</p>
<p>What I was both encouraged and delighted to see was that 33% use the Internet to obtain information on government policy. One third of respondents are interested enough in government policy to research in online: that is an impressive result.</p>
<p>Unfortunately, <a class="external" href="http://www.worldinternetproject.net/publishedarchive/AuDigitalFutures2008.pdf" title="Australian report">the Australian report</a> [PDF 3.9 MB] &ndash; which is in many ways a more interesting read &ndash; focussed on peoples&#8217; interest in politics, rather than government, so there is no opportunity for comparison with our closest neighbours&#8230; Although it is worth noting that only 25% of users agree or strongly agree with the statement that <q>by using the internet public officials will care more what people like you think</q>.</p>
<p>Fewer Kiwis, only 15%, seek information online about political parties or <acronym title="Members of Parliament">MPs</acronym>. In terms of e-government, payments such as rates, taxes or fines are made online by 21% of users.</p>
<p>All of these results contrast markedly with the findings in the Kiwis Count survey that <acronym title="State Services Commission">SSC</acronym> ran at roughly the same time. Only <a class="external" href="http://www.ssc.govt.nz/display/document.asp?docid=6529&#038;pageno=4#P300_17635" title="SSC site: Kiwis Count results">4% of respondents used a website</a> to contact a government agency about a service. That 17% gap is one that needs to be explored and understood.</p>
<h2>Social media</h2>
<p>To return to <a href="http://psnetwork.org.nz/blog/tag/strategy/" title="Posts tagged strategy">a recurring theme of this blog</a>, it is the behaviour of younger Kiwis (and by extension, younger public servants) that should serve as a harbinger of change in the workplace.</p>
<blockquote>
<p>A significant minority of users are active in posting different forms of material on the Internet. 27% have posted messages on discussion or message boards, 34% have posted pictures, photos or videos, while just 8% have posted audio material.</p>
</blockquote>
<p>However, it is not just &#8216;casual&#8217; use of social media. The report notes that a significant minority of users are engaged in forms of online content creation. 13% maintain their own website and 10% keep<br />
their own blog. How are agencies planning for this influx of behaviour into their organizations? What sort of strategies do they have in place to support and manage this creativity?</p>
<p>Of course, it doesn&#8217;t begin and end there. The report&#8217;s authors note, with classic antipodean understatement, that <q>socializing is a major use of the Internet</q>. They found that 77% of users check their email every day. At least weekly, 34% use <acronym title="instant messaging">IM</acronym> and 28% participate in social networking sites like MySpace or Facebook.</p>
<p>Accordingly, </p>
<blockquote>
<p>most users say that the Internet has increased their contact with other people, especially overseas (65%). There is <em>increased contact with people in the same profession (51%)</em>, those who share recreational interests (33%), and people generally in New Zealand (42%). [My emphasis]</p>
</blockquote>
<p>Over half of the respondents use the Internet to connect with professional networks. It&#8217;s probably not such a good idea to <a class="external" href="http://twitter.com/mpesce/statuses/880223474" title="Twitter comment on NSW govt approach">block access to those sites</a> then, is it?</p>
<h2>Conclusion</h2>
<p>There is a tremendous amount of material to sift through in this report. It is the first that New Zealand has contributed to the project (some of the other countries have notched up six or seven), and it provides a valuable insight into the behaviour of Kiwis on- and off-line.</p>
<p>It also provides yet more evidence (if you are still holding on to the forlorn hope that you can ignore this whole online thing&#8230;) that, as a profession, we need to be doing a lot more <em>and urgently</em> about getting our agencies in shape to adapt to &mdash; and manage this change.</p>
<p class="imgcredit">Photo: <a class="external" href="http://www.flickr.com/photos/kenyee/2013289/" title="Flickr CC">kenyee</a></p>
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		<title>Citizens&#8217; views on Govt 2.0</title>
		<link>http://psnetwork.org.nz/blog/2008/07/06/citizens-views-on-govt-20/</link>
		<comments>http://psnetwork.org.nz/blog/2008/07/06/citizens-views-on-govt-20/#comments</comments>
		<pubDate>Sun, 06 Jul 2008 04:58:40 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Communications]]></category>
		<category><![CDATA[access]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[colin mckay]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[govt2.0]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=110</guid>
		<description><![CDATA[Colin McKay posted earlier this week about a fascinating piece of research published by the Canadian government. The paper, New Technologies and GC Communications [Word], is the first phase (the qualitative) of a survey into Canadians views on their government&#8217;s use of Web 2.0 technologies.
There are a couple of points that the survey throws up [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/crowd.jpg" title="Flickr Creative Commons image: Liverpool St Station" alt="Liverpool St Station - a Flickr image by victoriapeckham" align="left" hspace="5" vspace="5" /><a class="external" href="http://www.sosaidthe.org/2008/06/30/public-opinion-on-government-20/" title="SoSaidThe.Org post">Colin McKay posted</a> earlier this week about a fascinating piece of research published by the Canadian government. The paper, <a class="external" href="http://epe.lac-bac.gc.ca/003/008/099/003008-disclaimer.html?orig=/100/200/301/pwgsc-tpsgc/por-ef/agriculture_agri-food/2008/130-07-1/report.doc" title="Word doc of the survey results">New Technologies and GC Communications</a> [Word], is the first phase (the qualitative) of a survey into Canadians views on their government&#8217;s use of Web 2.0 technologies.</p>
<p>There are a couple of points that the survey throws up that illustrate some of the issues that we are facing here in New Zealand. Working on the assumption that there would not be <em>too</em> much difference between the views of the Canadians in the focus groups and their Kiwi counterparts (an assumption based on the fact that, reading the survey, the comments seem for the most part to be eminently sensible), there are some valuable insights to be gained.</p>
<h2>Pace</h2>
<p>The first point, and one that brings warmth to my cardigan wearing breast, is that there is no need to be bleeding edge with this stuff:</p>
<blockquote>
<p>[G]overnment should proceed, if not cautiously, <em>at least thoughtfully</em> in the implementation of these technologies. Concretely, this involves preceding on a case-by-case basis when deciding which application to use and for what purpose. [...]  the <acronym title="Government of Canada">GC</acronym> should <strong>not</strong> adopt Web 2.0 applications simply to look &#8216;cool&#8217; or modern, but rather should adopt specific applications to address specific communications or service requirements. (My emphasis)
</p>
</blockquote>
<p>That means no gratuitous or ill-conceived attempts to deploy social media solutions for the sake of it. It also means that, from a planning point of view, these implementations are driven by business and communications objectives &ndash; not technology ones.</p>
<h2>Supply</h2>
<p>At the same time as framing the need for implementations that are part of a planned approach, participants in the focus groups did provide a strong mandate for government agencies to adopt social media.</p>
<blockquote>
<p>There was a widespread perception that the <strong>GC must foster awareness of its use of these new applications</strong> among the population. This was a theme that recurred at various parts of the discussion, and was seen to be essential to their use.</p>
</blockquote>
<p>This desire to see government introduce these tools was based on a number of reasons. Two that stood out for me, given one of the themes that <a href="http://psnetwork.org.nz/blog/tag/change/" title="Posts on change">I have been belaboring here</a>, were inevitability:</p>
<blockquote>
<p>[G]overnment cannot ignore these applications because they are more and more prevalent. [...]In short, there is a <em>technological imperative</em> at work, and one that will force the government to respond and/or adapt. (My emphasis)</p>
</blockquote>
<p>and the opportunity to support more and richer engagement with our publics:</p>
<blockquote>
<p>[A] recurring theme throughout the discussions was the perception that [Web 2.0] adoption represents an opportunity to transform the &#8216;face&#8217; of the Government of Canada, to make it more approachable, less remote, and more responsive to Canadians. [...]Conversely, if it does not adopt these types of applications, the GC risks being seen as more out-of-touch than it is already perceived to be.</p>
</blockquote>
<h2>Audience</h2>
<p>The risk that, in avoiding or being too slow to understand these tools, government&#8217;s can damage their reputations is a real one. The negative impact of this inability to adapt sufficiently nimbly to new technologies will manifest itself initially &ndash; and critically &ndash; <a href="http://psnetwork.org.nz/blog/2007/02/16/blogging-as-a-public-servant/" title="Post on blogging as a public servant">with employees</a>.</p>
<p>A related point and one of the most interesting observations is included as part of the final <q>miscellaneous communications issues</q>. The authors note that, of the sub group of participants classified as &#8216;Internet users,&#8217; nearly all of them think that public servants should be able to use these tools as part of their work;</p>
<blockquote>
<p>There was general agreement that public servants should be able to access these sites to understand how they work, as well as their potential strengths and weaknesses as communications vehicles if the government is considering using them.</p>
</blockquote>
<p>If public servants can&#8217;t access these sites, can&#8217;t learn how social media work by observing how the public use them, then there is precious little chance of, when they need to be able to deploy one of these tools, of them getting it right.</p>
<h2>Conclusion</h2>
<p>If this paper is any guide, the second phase of the project, the quantitative survey, promises to yield a rich array of insights about citizens&#8217; expectations of governments use of social media.</p>
<p>What would be really interesting, however, would be some data on views about how these tools might be implemented <em>inside government</em>, because that is where, for me, the real value for much of this lies.</p>
<p>Without the people and knowledge management practices that can be achieved through the smart use of social media, governments will struggle to attract and retain the type of public servants that could use these tools to effectively engage with citizens. The question is: how long will it take us to reach that point. And, more tellingly, where will everyone else be by the time we get there?</p>
<p class="imgcredit">Photo: <a class="external" href="http://www.flickr.com/photos/victoriapeckham/164175205/" title="Flickr CC">victoriapeckham</a></p>
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		<title>Open sourcing government</title>
		<link>http://psnetwork.org.nz/blog/2008/06/08/open-sourcing-government/</link>
		<comments>http://psnetwork.org.nz/blog/2008/06/08/open-sourcing-government/#comments</comments>
		<pubDate>Sun, 08 Jun 2008 02:01:02 +0000</pubDate>
		<dc:creator>Jason Ryan</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web standards]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[govt2.0]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[mashup]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[princeton]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[visualization]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://psnetwork.org.nz/blog/?p=109</guid>
		<description><![CDATA[In April last year, I published a post on what I considered to be the 5 principles for Govt 2.0, one of which was open source government. This week, some academics form Princeton University have published a paper, still in draft, with the wonderful &#8211; if only slightly melodramatic &#8211; title, Government Data and the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="thumb" src="http://psnetwork.org.nz/blog/wp-content/themes/npsc2/images2/open.jpg" title="Flickr Creative Commons image: Open" alt="Open - a Flickr image by kool skatcat" align="left" hspace="5" vspace="5" />In April last year, I published a post on what I considered to be the <a href="http://psnetwork.org.nz/blog/2007/04/29/5-principles-govt20/" title="Post on the Big 5">5 principles for Govt 2.0</a>, one of which was <em>open source government</em>. This week, some academics form Princeton University have published a paper, still in draft, with the wonderful &ndash; if only slightly melodramatic &ndash; title, <a class="external" href="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1138083" title="Princeton Uni paper on Data">Government Data and the Invisible Hand</a>, that considers this very issue.</p>
<p>To recap, the concept of open sourcing government is essentially about allowing third parties (citizens, companies, non-profits, etc.,) direct access via <acronym title="application programme interfaces">APIs</acronym> to government data, so:</p>
<blockquote>
<p>that individuals, communities and businesses are able to interact with government web applications in ways that are useful to them.<br />
<cite><a href="http://psnetwork.org.nz/blog/2007/04/29/5-principles-govt20/" title="Principle 3: open sourcing govt">5 principles for Govt 2.0</a></cite></p>
</blockquote>
<p>The UK Cabinet Office released a report in June last year that looked at what this would mean for their public management system. The economic impact alone, as the report makes clear, had the potential to make a significant contribution:</p>
<blockquote>
<p>2006 figures from the Office of Fair Trading that estimate that improved availability of information to re-users could double the direct market value of public sector information to £1.1 billion per year.<br />
<cite><a href="http://psnetwork.org.nz/blog/2007/06/10/value-of-govt-info/" title="Post looking at the UK report">The value of government information</a></cite></p>
</blockquote>
<p>The Princeton paper authors, however, seem to be going some way further, calling for the US federal government to reduce the role it plays in presenting online information to citizens. The authors argue that the key role for federal agencies should be opening up their data, rather than building websites that provide a platform (and by inference, not a particularly good one) and a filter for people to access the information.</p>
<p>Their premise is an attractive one. That government</p>
<blockquote>
<p>should focus on creating a simple, reliable and publicly accessible infrastructure that &#8220;exposes&#8221; the underlying data. [... The Government should] require that federal websites themselves use the same open systems for accessing the underlying data as they make available to the public at large.<br />
<cite><a class="external" href="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1138083" title="Draft paper from Princeton">Government Data and the Invisible Hand</a>, p1.</cite></p>
</blockquote>
<p>Effectively, this means that government agencies could focus their attention (and taxpayer dollars) on the <em>quality</em> and <em>accessibility</em> of the information, and not on the presentation level. It&#8217;s a compelling proposition, particularly when you consider the current state of the namespace (in any jurisdiction, really).</p>
<p>The authors argue that the market, in the form of these third parties developing applications that reuse the government data, will drive economies of innovation and accessibility that are beyond anything that government itself could hope to provide. They list some of these advanced features:</p>
<ul>
<li>advanced search</li>
<li><acronym title="Really Simple Syndication">RSS</acronym> feeds</li>
<li>links to information sources</li>
<li><a class="external" href="http://en.wikipedia.org/wiki/Mashup_%28web_application_hybrid%29" title="Wikipedia article: web hybrids">mashups</a> with other data sources</li>
<li>discussion forums and wikis</li>
<li><a class="external" href="http://en.wikipedia.org/wiki/Information_graphics" title="Wikipedia article: information visualizations"> data visualization</a></li>
<li>automated content and topic analysis</li>
<li>collaborative filtering and <a class="external" href="http://en.wikipedia.org/wiki/Crowdsourcing" title="Wikipedia article on crowdsourcing">crowdsourcing analysis</a></li>
</ul>
<p>It is worth pointing out that some of these advanced features are already part of the namespace here; albeit with mixed success. <a href="http://psnetwork.org.nz/blog/2007/10/13/search-govt20/" title="Post on Search and Govt 2.0">Advanced search</a>, <a href="http://psnetwork.org.nz/blog/2007/02/02/rss-in-govtnz/" title="Post on RSS in govt">RSS feeds</a>, and <a href="http://psnetwork.org.nz/blog/2008/03/02/public-sector-wikis/" title="Post on public sector wikis">wikis</a> are all essential elements of the .govt.nz space.</p>
<p>There are a couple of concerns that I have. The authors acknowledge that in some case there will be no private actor willing to step forward and <q>create a compelling website based on the data</q>.  The notion that government makes all information accessible, irrespective of it&#8217;s apparent value, is a fundamental one. Abrogating that responsibility to third parties seems fraught with potential to disadvantage some sections of the community. Mike W leaves <a class="external" href="http://www.freedom-to-tinker.com/?p=1296#comment-386304" title="Comment on potential inequalities to this approach">a comprehensive comment</a> to this effect on <a class="external" href="http://www.freedom-to-tinker.com/?p=1296" title="Freedom to Tinker, post on the paper">Ed Felten&#8217;s blog</a> (one of the authors of the paper).</p>
<p>As an aside, ensuring that people can access a government data set via a visualization (like <a class="external" href="http://www.everyblock.com/" title="Data visualizations for cities">EveryBlock</a>, for example) using a screenreader <a class="external" href="http://www.alistapart.com/articles/accessibledatavisualization" title="A List Apart article on standards markup for data visualizations">can be done</a>, but it is hard work&#8230;</p>
<p>More of a concern, however, is the notion that we can either continue to try to build usable websites <em>or</em> simply outsource innovation in the namespace. I don&#8217;t see, as the authors apparently do, that the two are mutually exclusive. Indeed, there is an argument that government should retain and build more capability for innovation, rather than adopt practices that would encourage this sort of activity to atrophy.</p>
<p>Those concerns aside, however, what the authors of the paper are proposing is both an effective and efficient approach to <a class="external" href="http://www.ssc.govt.nz/development-goals" title="Development Goals for the State Services">transformed government</a>. We should be seriously considering the same here in New Zealand.</p>
<p class="imgcredit">Photo: <a class="external" href="http://www.flickr.com/photos/kool_skatkat/19287450/" title="Flickr CC">kool_skatcat</a></p>
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