October 7, 2007 – 10:40 am
I have posted previously about arguments for social media and a business case for a blog. And while there is plenty of discussion about the ROI of blogging in particular and social media in general, for public sector communicators it is important that we understand what we are committing our organizations to when we launch [...]
September 26, 2007 – 11:58 am
For those of us who are watching how governments begin to engage with social media, it has been a particularly active week. Colin McKay at the Canadian Office of the Privacy Commissioner has launched an official blog and there has been a bit of activity here in the antipodes as well.
Police wiki
First, as part of [...]
September 6, 2007 – 6:49 pm
The BBC introduced social bookmarking options for all of its news website pages last month. Not a startling move in itself; as one of the editors noted in his blog, they are following the lead of some fairly large media organisations, notably the New York Times and the Washington Post. Oddly, despite me blogging about [...]
September 1, 2007 – 2:23 pm
On a recent edition of their excellent podcast, Inside PR, Terry Fallis and David Jones suggested five questions that you would want to ask your PR agency before you signed them to help you out with a social media campaign or project. I would recommend that you listen to the whole show, but to cut [...]
It is almost inevitable that, right now, there are at least a couple of people in your agency running their own blogs. It is also a pretty safe bet to assume that if you open up your agency’s media policy, you won’t find anything in there about blogging. The policy will be very specific about [...]
I posted a couple of arguments for getting a blog up as an internal communications tool some weeks ago, Business case for a blog. However, as a blog is a content management system, there are any number of other ways to turn this tool to your communications needs.
Bob Conrad at The Good, the Bad, the [...]
I posted a couple of months ago about how the Internet was changing the way people source and consume media, and one of the arguments that I advanced then was that there was a process of (technological) natural selection at work; hence the name, Darwinism. And I concluded the argument with the following question, which [...]
The IBM Center for the Business of Government has just issued a hefty report into blogging in government. The report, The Blogging Revolution: Government in the Age of Web 2.0 [PDF 7.2 MB], is an excellent primer for anyone who hasn’t really been exposed to social media and is wondering what all the fuss is [...]
