Comments on: The (real) cost of social media http://psnetwork.org.nz/blog/2007/10/07/cost-of-social-media/ The public affairs practice in New Zealand Wed, 08 Oct 2008 11:08:21 +0000 http://wordpress.org/?v=2.6.2 By: How Much is Your Time Worth? « Everyonelovesavegangirl’s Weblog http://psnetwork.org.nz/blog/2007/10/07/cost-of-social-media/#comment-520 How Much is Your Time Worth? « Everyonelovesavegangirl’s Weblog Mon, 21 Jul 2008 20:41:40 +0000 http://psnetwork.org.nz/blog2/?p=81#comment-520 [...] Since I began my graduate work at Georgetown, I have been inundated with Web 2.0 and its effects on everyday life. I have even developed a strategic communications plan for a non-profit and suggested that they embrace social media. But at what cost? [...] [...] Since I began my graduate work at Georgetown, I have been inundated with Web 2.0 and its effects on everyday life. I have even developed a strategic communications plan for a non-profit and suggested that they embrace social media. But at what cost? [...]

]]> By: Sam Farrow http://psnetwork.org.nz/blog/2007/10/07/cost-of-social-media/#comment-220 Sam Farrow Tue, 09 Oct 2007 04:45:57 +0000 http://psnetwork.org.nz/blog2/?p=81#comment-220 The question of what the expectations are surrounding the government’s use of social media is difficult to answer in the abstract Jason, without specific examples. But the adoption of social media within government can be supported for reasons other than facilitating access to government information or services. The use of social media by government agencies brings together the people who are responsible for the actual work within a particular organisation (be that policy, customer service, etc) aka “operations” and the people who are responsible for the reputation of that organisation aka “communications”. The closer the operations and communications departments are to each other the greater the transparency of public/government interaction and accountability of the public sector organisation to the public it serves. Any movement at all towards this convergence will be a marked improvement on the traditional model, where communications are so far removed that it takes a very spectacular failure in operations before they are even informed - let alone involved. In relation to the cost of this I would argue: a stitch in time saves nine. The question of what the expectations are surrounding the government’s use of social media is difficult to answer in the abstract Jason, without specific examples.

But the adoption of social media within government can be supported for reasons other than facilitating access to government information or services.

The use of social media by government agencies brings together the people who are responsible for the actual work within a particular organisation (be that policy, customer service, etc) aka “operations” and the people who are responsible for the reputation of that organisation aka “communications”.

The closer the operations and communications departments are to each other the greater the transparency of public/government interaction and accountability of the public sector organisation to the public it serves.

Any movement at all towards this convergence will be a marked improvement on the traditional model, where communications are so far removed that it takes a very spectacular failure in operations before they are even informed - let alone involved.

In relation to the cost of this I would argue: a stitch in time saves nine.

]]> By: Che Tibby http://psnetwork.org.nz/blog/2007/10/07/cost-of-social-media/#comment-219 Che Tibby Sun, 07 Oct 2007 21:59:04 +0000 http://psnetwork.org.nz/blog2/?p=81#comment-219 Jason, Thought you might also want to mention that sometimes it's good to just monitor conversations on your blog/wiki. Although they're great tools, it's also good to let the public use them free in the knowledge they're free to participate as they see fit. Too much moderator/owner interaction can stifle conversations. Jason,

Thought you might also want to mention that sometimes it’s good to just monitor conversations on your blog/wiki.

Although they’re great tools, it’s also good to let the public use them free in the knowledge they’re free to participate as they see fit.

Too much moderator/owner interaction can stifle conversations.

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