Comments on: Social media and degrees of control

By: Che Tibby

Che Tibby — Tue, 04 Sep 2007 00:25:38 +0000

the sheer unadulterated joy of blogging day after day after day…

i find egomania a gentle but demanding muse.

By: Mike Brown

Mike Brown — Sun, 02 Sep 2007 20:50:25 +0000

the sheer unadulterated joy of blogging day after day after day…

Ahhh, the joy of irony

By: Jason Ryan

Jason Ryan — Sat, 01 Sep 2007 22:55:34 +0000

Thanks David. I really like the MAIL approach.

I agree about the measurement. In the public sector here there are some additional constraints around privacy, so the way we collect data is slightly different (no cookies, for example)...

And while our Canadian colleagues have been enthusiastic in their adoption of Facebook, I think we are still some way off. LinkedIn is gaining popularity here, though...

By: David Jones

David Jones — Sat, 01 Sep 2007 13:34:26 +0000

Thanks for building on the conversation we started on Inside PR. Clearly, what you are suggesting comes before reaching out to agencies and consultants to help you build your strategy and tools. It’s getting a little easier to convince your boss these days as this whole web 2.0 thing is getting lots of mainstream coverage. Quite quickly the questions coming from the boss will change from “Why the hell would we want to do that?” to “Why don’t I have a profile on Facebook, personal blog and why isn’t every senior manager in our organization podcasting?

One thing I’ve been touting for a while now is an approach to social media discovery that I’ve boiled down into an acronym: MAIL. Monitor, Analyze, Interact, Lead. If you follow these steps, you’ll be well on your way to being able to answer the questions the boss will have (which usually come at the Lead part.)

Finally, measurement is the biggest hurdle. Figuring out a way to measure success vs. resources is something that takes a little thought and is different for every organization.