NPSC Blog

This video is from a couple of years back (2005), but it is still a great example of a campaign executed with flair and humour. I laugh every time I watch this (and not just because I am Australian). What does it have to do with ANZAC day? Not much, really. The ad was originally commissioned to run in the week before Australia Day and to play on Australian’s sense of patriotism and their self-deprecating sense of humour.

[RSS readers click through for the video]

By way of some background, you may want to read more about Sam Kekovich. (The conspiracy theorists amongst you might notice more than a passing resemblance (both physical and moral) between Sam and his eponym on the Muppets…)

The page includes a transcript of the rant, one of the highlights for me is:

Do you think the diggers in the trenches were fighting for tofu sausages? No. They were thinking of grabbing a lamb chop off the barbie with their bare fingers, sustaining third degree burns, then sticking their hands into a relieving esky to fish out a cold one.

Perhaps that qualifies as a nod to the diggers?

Lest We Forget.