Comments on: Do clothes maketh the man? http://psnetwork.org.nz/blog/2007/02/10/clothes-maketh-man/ The public affairs practice in New Zealand Thu, 20 Nov 2008 09:32:01 +0000 http://wordpress.org/?v=2.6.3 By: Erin http://psnetwork.org.nz/blog/2007/02/10/clothes-maketh-man/#comment-27 Erin Sat, 10 Feb 2007 00:08:10 +0000 http://psnetwork.org.nz/blog2/?p=35#comment-27 <a href=""http://www.nzherald.co.nz/search/story.cfm?storyid=0002AAD1-0D15-15CC-B8DA83027AF10121" rel="nofollow">John Armstrong</a> described this as part of the 'rebranding' of Key: <blockquote> This was done to avoid being stereotyped by younger voters as just another stuffy, grey-suited politician. </blockquote> It does humanize him and make him appear more approachable and less like an antipodean <a href="http://en.wikipedia.org/wiki/Gordon_Gekko" rel="nofollow">Gordon Gecko</a>, which has to be a good thing for National. John Armstrong described this as part of the ‘rebranding’ of Key:

This was done to avoid being stereotyped by younger voters as just another stuffy, grey-suited politician.

It does humanize him and make him appear more approachable and less like an antipodean Gordon Gecko, which has to be a good thing for National.

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