The last couple of posts have been about new media, so I thought I would mix it up a bit by having a look at a more traditional approach to public affairs. South Australia’s Aboriginal Drug and Alcohol Council have issued a set of playing cards, under a campaign titled Don’t Gamble with Your Health.
I have posted a flickr set of some of the cards to give you a feel for the campaign.
What really struck me is that the necessity for this type of social marketing initiative is just so, well, depressing. Shuffling through the cards, unfortunately, reveals a tremendous amount about the plight of indigenous Australians. And while I have no intention of making light of that, I could help being struck by the incongruity of issuing a set of playing cards to warn of the dangers of gambling.
But then again, I suppose that cigarette packets and alcohol bottles carry health warnings, so why not label gambling products the same way?
I would be interested to hear any social marketer’s thoughts on the cards.
Social Marketing Downunder
The third Social Marketing Downunder conference is being held in Wellington on 8/9 March 2007. The theme is Sustaining social marketing.
The organisers are calling for abstracts, so if you would like to present, visit the site and submit.
